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Max will ban password sharing in 2024


The Max streaming service, which brings together the entire HBO Max and Discovery+ catalog on the same platform, officially debuted in Brazil at the end of February, but may already undergo an important change. The president of global streaming and gaming at Warner Bros. Discovery, JB Perrette, stated that password sharing should be banned in 2024.

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Max
Max arrived in Brazil at the end of February this year (Image: Disclosure/Max)

Measure aims to review platform losses

During JP Morgan's Technology, Media & Telecom conference, JB Perrette said he sees the initiative as a “significant opportunity” after the platform recorded a loss of US$55 million, more than R$272 million, in the last quarter of 2023.

Just as happened with Netflix and has been happening with Disney+ abroad, Max must implement the change little by little, with the initiative barring the sharing of accounts in other territories throughout this year and 2025.

So far, Max has not said how it will prevent accounts from being used by people who do not live in the same location. Netflix, for example, requires users to connect to the same local network once every 31 days, offering a small additional charge for those who want to share the same profile.

How do recommendation systems work in streaming?  via Glenn Carstens-Peters/Unsplash
Prohibition on account sharing should occur throughout this year and 2025 (Image: Glenn Carstens-Peters/Unsplash)

Max replaces HBO Max

  • Now, the platform will have more than a thousand titles in the catalog, including additional channels and productions.
  • In addition, it will feature more productions in 4K resolution.
  • In the USA, the change already happened last year.
  • According to the company, in addition to the HBO collection, the platform will make available productions from Warner Bros., DC Universe, Discovery, Discovery Home & Health, ID, Cartoon Network, Discovery Kids and Adult Swim.
  • The schedule also promises the screening of Sony Pictures films, live events and local original productions.
  • In total, the catalog will have more than 37 thousand hours of content, more than double what is currently available on the old HBO Max.
  • Highly successful series and films will also remain in the catalogue, such as game of Thrones It is Harry Potterfor example.



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